2012 Election Game On: Class vs. Crass… Hope vs. Nope

Video: The Tail of Two Leaders

Mac Lewis: The logic of the ad in one line: “If voters think on election day that Obama is the cool one, but Romney is the competent one, Obama will lose.”

Matt Lewis wrote Wednesday morning that Obama vs. Romney is starting to look a bit like a “Mac vs. PC” commercial. Here’s the RNC kinda sorta embracing that framework to make the point that what America has with The One is the policy equivalent of a Sad Mac.

Lewis:

Republicans, of course, will claim the contrast favors them — that Tuesday night demonstrated a serious candidate talking about serious issues — versus someone “slow-jamming” with a comedian (while the economy crumbles).

But it also reminds me that the Obama vs. Romney clash creates a PR/optics problem for Republicans: Policy aside, Obama seems cool — while Romney seems more like The Man. (This might not matter, however. Voters might decide they personally like Obama, but that they want a technocrat to fix the economy. Sometimes we need The Man!)

Brand images, though, often outlast political campaigns. And from a purely superficial standpoint, the GOP — especially if Romney makes a milquetoast running mate pick — risks reinforcing its image as your father’s party.  So the GOP V.P. pick could be a factor this election and if not for this election, it might reinforce a brand for the next time?!?

With a couple of events and a couple of speeches the 2012 Election focus was set and the race is on, all in one day.

While President Obama appeared on Late Night with Jimmy Fallon for some slow ‘jammon’ that ended up looking and sounding anything but presidential except to the (MSM) media Obamabots, Mitt Romney took the stage in New Hampshire and claimed his position as the presumptive GOP nominee after winning 5-primaries on Tuesday. That one move showed leadership and has changed the conversation.  Within 24-hours Gingrich announced that he was leaving the race, former GOP primary candidate endorsed Romney and the RNC announced that Mitt Romney was now their presumptive nominee unveiling their support and the support of many behind the scenes already working together to defeat Barack Obama, including with the Ron Paul Campaign though Paul has no plans of dropping out of the race..

Romney looked and sounded presidential creating an echo over the blogosphere and even among some mainstream media outlets that a presidential Romney made slow jammom Obama look anything but presidential.

Mitt Romney Kicked-Off His Presidential Campaign with the words “A better America begins tonight”.  Romney hit all right notes, said all the right things and sounded believably concerned.

Transcript of Romney’s “A Better America” Speech:

"Thank you Pennsylvania, Delaware, Rhode Island, Connecticut and New York! And tonight I can say thank you, America. After 43 primaries and caucuses, many long days and more than a few long nights, I can say with confidence – and gratitude – that you have given me a great honor and solemn responsibility. And, together, we will win on November 6th!

We launched this campaign not far from here on a beautiful June day. It has been an extraordinarily journey.

Americans have always been eternal optimists. But over the last three and a half years, we have seen hopes and dreams diminished by false promises and weak leadership. Everywhere I go, Americans are tired of being tired, and many of those who are fortunate enough to have a job are working harder for less.

For every single mom who feels heartbroken when she has to explain to her kids that she needs to take a second job … for grandparents who can’t afford the gas to visit their grandchildren … for the mom and dad who never thought they’d be on food stamps … for the small business owner desperately cutting back just to keep the doors open one more month – to all of the thousands of good and decent Americans I’ve met who want nothing more than a better chance, a fighting chance, to all of you, I have a simple message: Hold on a little longer. A better America begins tonight.

Tonight is the start of a new campaign to unite every American who knows in their heart that we can do better! The last few years have been the best that Barack Obama can do, but it’s not the best America can do!

Tonight is the beginning of the end of the disappointments of the Obama years and the start of a new and better chapter that we will write together.

This has already been a long campaign, but many Americans are just now beginning to focus on the choice before the country. In the days ahead, I look forward to spending time with many of you personally. I want to hear what’s on your mind, hear about your concerns, and learn about your families. I want to know what you think we can do to make this country better…and what you expect from your next President.

And I’ll tell you a little bit about myself. I’ll probably start out talking about my wonderful wife Ann – I usually do – and I’ll probably bore you with stories about our kids and grandkids. I’ll tell you about how much I love this country, where someone like my dad, who grew up poor and never graduated from college, could pursue his dreams and work his way up to running a great car company. Only in America could a man like my dad become governor of the state in which he once sold paint from the trunk of his car.

I’d say that you might have heard that I was successful in business. And that rumor is true. But you might not have heard that I became successful by helping start a business that grew from 10 people to hundreds of people. You might not have heard that our business helped start other businesses, like Staples and Sports Authority and a new steel mill and a learning center called Bright Horizons. And I’d tell you that not every business made it and there were good days and bad days, but every day was a lesson. And after 25 years, I know how to lead us out of this stagnant Obama economy and into a job-creating recovery!

Four years ago Barack Obama dazzled us in front of Greek columns with sweeping promises of hope and change. But after we came down to earth, after the celebration and parades, what do we have to show for three and a half years of President Obama?

Is it easier to make ends meet? Is it easier to sell your home or buy a new one? Have you saved what you needed for retirement? Are you making more in your job? Do you have a better chance to get a better job? Do you pay less at the pump?

If the answer were “yes” to those questions, then President Obama would be running for re-election based on his achievements…and rightly so. But because he has failed, he will run a campaign of diversions, distractions, and distortions. That kind of campaign may have worked at another place and in a different time. But not here and not now. It’s still about the economy …and we’re not stupid.

People are hurting in America. And we know that something is wrong, terribly wrong with the direction of the country.

We know that this election is about the kind of America we will live in and the kind of America we will leave to future generations. When it comes to the character of America, President Obama and I have very different visions.

Government is at the center of his vision. It dispenses the benefits, borrows what it cannot take, and consumes a greater and greater share of the economy. With Obamacare fully installed, government will come to control half the economy, and we will have effectively ceased to be a free enterprise society.

This President is putting us on a path where our lives will be ruled by bureaucrats and boards, commissions and czars. He’s asking us to accept that Washington knows best – and can provide all.

We’ve already seen where this path leads. It erodes freedom. It deadens the entrepreneurial spirit. And it hurts the very people it’s supposed to help. Those who promise to spread the wealth around only ever succeed in spreading poverty. Other nations have chosen that path. It leads to chronic high unemployment, crushing debt, and stagnant wages.

I have a very different vision for America, and of our future. It is an America driven by freedom, where free people, pursuing happiness in their own unique ways, create free enterprises that employ more and more Americans. Because there are so many enterprises that are succeeding, the competition for hard-working, educated and skilled employees is intense, and so wages and salaries rise.

I see an America with a growing middle class, with rising standards of living. I see children even more successful than their parents - some successful even beyond their wildest dreams – and others congratulating them for their achievement, not attacking them for it.

This America is fundamentally fair. We will stop the unfairness of urban children being denied access to the good schools of their choice; we will stop the unfairness of politicians giving taxpayer money to their friends’ businesses; we will stop the unfairness of requiring union workers to contribute to politicians not of their choosing; we will stop the unfairness of government workers getting better pay and benefits than the taxpayers they serve; and we will stop the unfairness of one generation passing larger and larger debts on to the next.

In the America I see, character and choices matter. And education, hard work, and living within our means are valued and rewarded. And poverty will be defeated, not with a government check, but with respect and achievement that is taught by parents, learned in school, and practiced in the workplace.

This is the America that was won for us by the nation’s Founders, and earned for us by the Greatest Generation. It is the America that has produced the most innovative, most productive, and the most powerful economy in the world.

As I look around at the millions of Americans without work, the graduates who can't get a job, the soldiers who return home to an unemployment line, it breaks my heart. This does not have to be. It is the result of failed leadership and of a faulty vision. We will restore the promise of America only if we restore the principles of freedom and opportunity that made America the greatest nation on earth.

Today, the hill before us is a little steep but we have always been a nation of big steppers. Many Americans have given up on this President but they haven’t ever thought about giving up. Not on themselves. Not on each other. And not on America.

In the days ahead, join me in the next step toward that destination of November 6th, when across America we can give a sigh of relief and know that the Promise of America has been kept. The dreamers can dream a little bigger, the help wanted signs can be dusted off, and we can start again.

And this time we’ll get it right. We’ll stop the days of apologizing for success at home and never again apologize for America abroad.

There was a time – not so long ago – when each of us could walk a little taller and stand a little straighter because we had a gift that no one else in the world shared. We were Americans. That meant something different to each of us but it meant something special to all of us. We knew it without question. And so did the world.

Those days are coming back. That’s our destiny.

We believe in America. We believe in ourselves. Our greatest days are still ahead. We are, after all, Americans!

God bless you, and God bless the United States of America."

To quote Jedediah Bila, “With this one speech, Romney changed the discussion from class warfare to a discussion of hope and choice.”

SuperPac American Crossroads also produced a new video entitled: “Cool” - After four years of a celebrity president, is your life any better?  It is focused toward the young…

Meanwhile Obama looked foolish and inept appearing in one of the worst skits ever, demeaning his position and the office of presidency after having spent taxpayer money to campaign and to promote his new student loan program into an election issue.  But the problem with that is Obama’s record and that Romney agrees with Obama on helping students with their loan debt while the economy keeps them from getting jobs, making it a non-issue.

Under Obama:

• 1 in 2 recent college grads are jobless or underemployed
• 85% of recent college grads are moving back with their parents
• Student loan debt exceeds 1 Trillion Dollars

Breibart.com:

And now it seems that Obama’s Fallon appearance violated campaign law

Last night, President Obama appeared on Jimmy Fallon’s unwatchable show to “slow-jam the news.” By this, Fallon meant that Obama would read a campaign speech about student loans, Fallon would utter a few lines to back him up every so often, and his lead band singer would warble in support of Obama’s propaganda.

Only one problem, aside from the fact that this was possibly the worst “comedy” segment in the history of mankind: it violated campaign finance law.

The equal time rule states that if a licensee permits a person “who is a legally qualified candidate for any public office to use a broadcasting station, he shall afford equal opportunities to all other such candidates for that office in the use of such broadcasting station.”

There are exceptions to the rule: appearances on (1) a bona fide newscast, (2) a bona fide news interview, (3) a bona fide news documentary, or (4) on-the-spot coverage of bona fide news events.

Only the second provision could be construed as saving NBC from giving Mitt Romney equal time. But this was not a bona fide news interview. In fact, it wasn’t an interview at all – no questions were asked, no answers were given. It was literally Obama reading a campaign speech over a guitar, a horn, a keyboard, and some drums.

Not only was this appearance in violation of equal time law, it was clearly an in-kind contribution by NBC to the Obama campaign. As the Federal Elections Commission states, “A donation of services is … considered an in-kind contribution.” Under applicable law, contribution of broadcast time is considered such a service. This was a campaign commercial for Obama, and the Obama campaign was not charged for it. A minute of network time can cost up to a couple million dollars; this segment ran a full five minutes. There is no doubt that Obama was given millions of dollars of free advertising time, and the Romney campaign should invoke all available law to make that clear.

NBC should be punished to the fullest extent of the law (because they are a repeating offender). Mitt Romney should be given equal time, and an equally sycophantic propaganda piece by Fallon. Obama should be ashamed of himself (though, of course, he has no capacity for shame).   Video HERE

Speaker of the House John Boehner also weighed in this week on Obama campaigning on the public dime.  Boehner said Obama misuses Air Force One for political trips and that he is now trying to make a political issue out of student loans, hitting swing states to make speeches without having to cover the cost for campaigning.  Using taxpayer dollars to fly to battleground states to make political points is 'pathetic, said Boehner.  Read more Here.

Of course violating campaign laws, ethics or tradition doesn’t seem to matter to Team Obama.  He has been campaigning and appearing at fundraisers on the taxpayer dime for months.  Yet, they had the audacity to announce this week that President Obama would be beginning his official campaign in about a month.  At some point the American people are going to get tired of being played for fools on top of watching their country being spent into bankruptcy.  As Mitt Romney said the other night, “It is still about the economy and we’re not stupid”

By Ask Marion~